NEWS HIGHLIGHTS
We ranked #1 globally in the latest CanopyPlanet Hot Button Report 2020. With 33 buttons, we achieved the first ever "dark green shirt" rating, becoming the most sustainably sourced viscose producer.
Commitment to sustainability
Grasim Industries Ltd. emerged 9th among the top 10 Indian corporates for its Sustainability and CSR practices at the ET and Futurescape 7th Responsible Business Rankings 2020.
Our GreenTrack™ Platform now enables our brands & consumers to track the journey of a garment from forest to fashion. In collaboration with Sappi Ltd., we are able to map 100% forest sources enabling end-to-end transparency.
We collaborated with fashion for good for a first of its kind consortium project, to explore and evaluate disruptive solutions in chemical recycling. The project aims at achieving circularity in textiles with the goal of manufacturing new fabrics from used clothing.
Product Innovations
Partner Connect
This year we successfully conducted LIVA speciality meet & innovation meet across our LAPF Studios in Noida, Jaipur and Tirupur. The latest innovations in Fabrics made with LIVA Reviva, Livaeco, and LIVA Antimicrobial fibres received an overwhelming response.
We leveraged the #VocalforLocal initiative with an outdoor campaign across leading Hubs to nurture Indian Textile Value Chain and support #MakeInIndia
We hosted a webinar series #FutureofFashion with 3 leading designers - Sahil Kochhar, Shalini James, and Nachiket Barve to unravel the shift the fashion industry has witnessed due to the pandemic.
Consumer Connect
To stay in sync with consumer trends, we conducted a survey to understand how the pandemic has impacted consumer behaviour towards fashion highlighting key insights and trends for our partners through a research report.
This environment day, we partnered with Elle India and conducted live sessions on the environmental footprint of fashion, and the ways to reduce it creating awareness around sustainable fashion and LIVA’s sustainability credentials.
We extended our support to over 150 handloom saree artisans and weavers across India during the national handloom week 2020 showcasing our saree partner collections to consumers through a Social Media Campaign
As this Navratri was mostly spent indoors, we kept the fervour and festivities alive with sarees from our esteemed partners flaunting the colours of each of the nine days.
We celebrated this Diwali celebrating pride in Indian heritage and tradition by going #Local4diwali with Influencers, taking LIVA’s charm to consumers and supporting the Initiative by the Textile Ministry.
So, speak up. We are listening.
We have multiple touch points for you to connect with us. Our dedicated team is always available to serve you.
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