At its core, fashion has always been a reflection of the times and a form of expression. But over years, it also became a lot about following trends impulsively — giving rise to our pattern of choosing style over functionality in a fast-paced world where...
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When it comes to fashion, women are catching up with new trends faster than ever. But it nowhere means that they’re ready to compromise on comfort or with quality. Just like we stay extremely conscious of what we are eating and putting inside our bodies,...
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This year, on Earth Day, we decided to put forward the notion of thoughtful fashion – what it means to an individual and what repercussions our choices have on the environment. From picking an eco-conscious nature-based Livaeco fabric to planting more trees, we catch up...
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To solve your summer-spring wardrobe sartorial woes this time of year, our recommendation would be to invest in sustainable LIVA fabrics that you can buy guilt-free. Leaving the house in brilliant sunshine, only to be greeted with a downpour later on? Or, curating a spring-summer wardrobe,...
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[caption id="attachment_14920" align="aligncenter" width="800"] Aavriti Choudhary, LIVA Miss Diva Supranational 2020, in a thoughtfully crafted garment with exquisite flow by LIVA[/caption] Fashion is not just about dressing up and looking good, but it is also about feeling confident and to be you. Being comfortable and yet...
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[caption id="attachment_14913" align="aligncenter" width="800"] Adline Castelino, LIVA Miss Diva Universe 2020, in a thoughtfully crafted sustainable garment by LIVA[/caption] The pandemic has given consumers a lot of perspective. The lockdown emphasised on the consumption of necessities which led to the rise of conscious consumerism. Customers are...
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[caption id="attachment_14912" align="aligncenter" width="800"] Neha Jaiswal, LIVA Miss Diva 2020 - Runner – Up, in a thoughtfully crafted garment by LIVA[/caption] For the longest time, top fashion brands across the world believed that fashion’s primary goal was to make you look good. It was about creating...
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The fabric is designed to kill microbes and offer long-lasting protection against viruses, bacteria and fungi. The Aditya Birla Group is driven by passion and innovation. Each product developed is carefully designed to suit the evolving customer needs. Today, the demand for products that are antimicrobial...
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In a three-part ‘Future of Fashion’ webinar series, Liva with renowned designers across the country unravels the dramatic impact of the pandemic on the fashion industry. [caption id="attachment_14884" align="aligncenter" width="800"] Photo by Sidnei Maia from Pexels.com[/caption] Do you try out an outfit before purchasing from a store? Or...
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[caption id="attachment_14863" align="aligncenter" width="800"] Isha Priya Singh on Instagram[/caption] It’s timeless, it’s versatile—the traditional six yards are undoubtedly a quintessential item in every Indian woman’s wardrobe. At LIVA, we recognize that, and so we have reimagined the classic Indian saree to make it ideal for the...
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