Sustainability has been a buzzword since a while now, but for many of us we don’t fully understand what ‘sustainable fashion’ means. The misconceptions around sustainable fashion can prevent us from making the right lifestyle choices and reducing our fashion footprint. It's time we become...
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The fabric is designed to kill microbes and offer long-lasting protection against viruses, bacteria and fungi. The Aditya Birla Group is driven by passion and innovation. Each product developed is carefully designed to suit the evolving customer needs. Today, the demand for products that are antimicrobial...
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In a three-part ‘Future of Fashion’ webinar series, Liva with renowned designers across the country unravels the dramatic impact of the pandemic on the fashion industry. [caption id="attachment_14884" align="aligncenter" width="800"] Photo by Sidnei Maia from Pexels.com[/caption] Do you try out an outfit before purchasing from a store? Or...
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[caption id="attachment_14867" align="aligncenter" width="800"] Photo by Vlada Karpovich via Pexels.com[/caption] The current pandemic has pushed global fashion businesses to rethink their strategies. One thing is clear: Old-school brick-and-mortar store shopping experiences need an upgrade, and consumers are becoming more thoughtful about their choices, keeping cost and...
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[caption id="attachment_14863" align="aligncenter" width="800"] Isha Priya Singh on Instagram[/caption] It’s timeless, it’s versatile—the traditional six yards are undoubtedly a quintessential item in every Indian woman’s wardrobe. At LIVA, we recognize that, and so we have reimagined the classic Indian saree to make it ideal for the...
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[caption id="attachment_14849" align="aligncenter" width="800"] Photo by Parascheva Capatina via Pexels.com[/caption] “Unprecedented” has a whole new definition in 2020. This year has been rather eventful with swarms of locusts migrating to India, earthquakes, and cyclones causing mass destruction, all amidst a time when we are battling a...
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Don’t we love to take a lot of interest in sartorial topics, especially the ones that keep us hopeful and cheerful given this seemingly dull Spring-Summer?There are numerous trends to track with every season that rolls past and staying atop can be a task. However,...
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There is something thoroughly delightful about the thought of the oncoming spring-summer season. No doubt it is the proposal of a warm breeze in our hair and the sight of trees in full bloom, but it is also largely the idea of unraveling the spring-summer...
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A phrase we have been hearing a lot of late is sustainable fashion and rightfully so. Sustainability is turning out to be the need of the hour. Turns out, the fashion industry is one of the biggest contributors of carbon emissions and microplastics year after...
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On April 22 this year, global citizens unite to celebrate the 50th anniversary of Earth Day. Recognized as the planet’s largest civic event, the celebration this year is more meaningful than ever. While the global lockdown has led to social distancing among humans, nature is...
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