Adline Castelino, LIVA Miss Diva Universe 2020, in a thoughtfully crafted sustainable garment by LIVA

The pandemic has given consumers a lot of perspective. The lockdown emphasised on the consumption of necessities which led to the rise of conscious consumerism. Customers are now more aware of their consumption patterns and the environmental impact of the same. There has been an increased effort towards keeping the beaches clean, planting more trees to counter act the effects of climate change and depletion of ozone layer and much more! Every human, in their own capacity is trying to make small changes which can lead to a collective impact on the environment. Whether it’s cycling to work, reducing plastic consumption and even being more conscious towards the fashion choices they make.

However, did you ever wonder – can fashion actually help the environment? It sounds too good to be true right? Garments made with LIVAEco and LIVA Reviva help you care for the environment, while being fashionable.

LIVAEco:

Garments made with LIVAEco fabrics are derived from FSC® certified natural renewable resources following globally acceptable principles of Sustainable Forestry Management that ensures green cover and no harm to endangered forest.

LIVAEco fabrics ensures that you care for the environment in the following ways:

Reduced water consumption:

Every garment made using LIVAEco saves almost 900 litres of water. This sum is equivalent to the daily potable water need of about 200 people!

Lesser green-house emissions

Garments made with LIVAEco emit much lesser green-house gases as opposed to other materials. This reduced number is equivalent to planting 6 trees*.

Biodegradable

LIVAEco fabric is fully biodegradable. It is derived from nature and goes back to nature, thereby reducing marine and land pollution.

LIVA Reviva:

LIVA Reviva is a nature based fashion ingredient based on the principles of Circular textile.

Pre-consumer textile waste is one of its raw material of LIVA Reviva, reducing the impact of textile wastes on landfills.

Helping to curb land pollution, garments made with LIVA Reviva fabric consume lesser water, emit less green house gases and are biodegradable.

Garments made with Livaeco and Liva Reviva are not just fashionable; they are thoughtfully fashionable. The positive impact on the environment coupled with the high fashion quotient of this fabric, makes it the ideal future of fashion.

(*6 trees per ton of Livaeco fibre)