Thoughtfully Crafted Fashion for added Comfort
Neha Jaiswal, LIVA Miss Diva 2020 – Runner – Up, in a thoughtfully crafted garment by LIVA
For the longest time, top fashion brands across the world believed that fashion’s primary goal was to make you look good. It was about creating an impression with little regard for comfort. However, in recent times, that notion has changed. Further popularized by the work-from-home-culture, comfort has become an essential part of fashion now. Consumers opt for garments which are vibrant, offer great styles and are also comfortable.
But, did you ever wonder what makes a garment comfortable? Is it the fit of the garment or the fabric used? Fabric plays a major role in making a garment breathable and light. Nature based LIVA fabrics are naturally smooth, breathable and offers a flattering drape, making it an ideal choice for comfortable, fashionable yet plush garments.
What makes a garment made with LIVA fabrics so comfortable?
LIVA fabrics are enriched with nature based fibres like Birla Modal, Birla Excel and Birla Micro Modal. These fibres are ethically derived from natural and renewable resources. The natural origin of these fibres is what makes them extremely comfortable.
Lending the ultimate comfort to the wearer, LIVA fabrics enriched with these value fibres provide the following attributes:
- Drape and Flow: Garments made with Liva drape so well that the garment move with you. They take the shape of you, hence making them ideal for every body type.
- Luxurious Softness: LIVA fabrics enriched with Birla Modal are not just soft but are a soft as crème. They have a great sheen to them as well!
- Feather-light: LIVA fabrics enriched with Birla Micro-Modal fibres, that are extremely fine, which makes garments as light as feather.
- Bouncy Feel: LIVA fabrics enriched with Birla Excel possess a bouncy feel. The garments don’t cling on your skin, giving you the freedom to move.
- Naturally smooth: Being nature based, LIVA fabrics are naturally smooth and keep you fresh, day long. The high breathability of these fabrics results in less sweat and odor.
